We are adept at taking over Google, Microsoft / Bing and Yahoo (now managed through the Microsoft platform) accounts that have already been created and modifying them for better performance. However, we will create your accounts from scratch if one doesn't already exist, which ensures that it will be done correctly. The process begins with an interview with you to learn more about your company, your industry, goals, customers/clients, competitors and any past experiences that could help us better run your PPC campaigns.
After the interview the next step is to create your PPC accounts, which includes: Creating targeted campaigns, including geo-targeted and demographically-targeted campaigns; creating ad groups under each campaign; keyword research and analysis; negative keywords; ad creation; competitor analysis; landing page analysis; setting up conversion goal tracking; and setting up your reporting system.
Includes: Google AdWords, Yahoo Search and Microsoft / Bing accounts; less than 10 ad groups per account; less than 1,000 keywords per account.
Includes: Google AdWords, Yahoo Search and Microsoft / Bing accounts; 11-50 ad groups per account; 1,001-10,000 keywords per account.
Includes: Google AdWords, Yahoo Search and Microsoft / Bing accounts; over 50 ad groups per account; over 10,000 keywords per account.
$499 or 15% of spend, whichever is greater, on accounts spending less than $25,000 per month. On accounts spending greater than $25,000 per month our fee is 15% of the first $25K and then 10% of the additional spend.
There are advantages of having a pay-per-click account with history, especially Google AdWords. Each Google AdWords account has an account quality score associated with it. You'll never know what your score is, and Google won't tell you. However, one thing we do know is that older accounts tend to have better quality scores. So if you already have an account but are unhappy with the results you've been getting, just tell us. We'll likely work from within your old account to take advantage of its historical quality score but simply create new campaigns from scratch.
Each PPC search engine has its own billing system, and you will be billed separately by each engine for associated ad spend. This is most easily handled by credit card, but other billing methods are available. Our management fees are billed separately to you.